Auckland – West                          Mainly West of Queen Street – seen through my lens

September 27, 2011

On Sponsorship

Filed under: Advertisements,City — paul @ 6:49 am
Thirsty?

Thirsty?

Without sponsorship there would probably be no major events. Sponsorship, on the other hand, seems to involve humourless and draconian rules designed to support the misconception that the world begins and ends with the sponsor’s product. At least at the Rugby World Cup.

I enjoyed the above advertisement taking the mickey out of one of the biggest sponsors (“worldwide partner” to use the correct term). On QEII Square, right next to “Party Central”.

Worldwide Partner

Worldwide Partner

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